Serta ME

LLC (DFMC) was established in 1993 to Manufacture & Market King Koil, one of the leading US brands in the mattress category. Since its inception, it has used the marketing acumen and state-of the-art manufacturing capabilities to become the brand leader in the mattress industry in the Middle East. Headquartered in Dubai, DFMC is a multinational company with an ultra-modern & automated manufacturing facility along with sister companies in other regions, namely Kuwait, Qatar, Bahrain, Oman, India & Kingdom of Saudi Arabia. In 2001 DFMC acquired the license for marketing and manufacturing Serta products in the Middle East fromSerta Inc., USA. Manufactured by DFMC, King Koil and Serta mattresses have set a benchmark in the mattress industry through its high-quality standards as well as its potential to cater to consumer demands. DFMC has total control of the supply chain, right from manufacturing facility to company owned retail outlets. Authorized Licensee for Manufacturing King Koil & Serta branded products in the Middle – East. DFMC is one of the leading mattress manufacturers in Dubai, UAE with 30 years of expertise in the Mattress Industry.

Serta takes a consumer-centric approach in everything it does, with help from its beloved Serta Sheep, the true curators of Serta comfort. In addition to Serta products available to consumers, Serta is a leading provider of beds to the hospitality industry, including several of the world’s largest hotel chains. Serta Simmons Bedding (SSB) is one of the leading global sleep companies. That’s why every Serta® mattress is backed by Serta’s 10-year limited warranty. Want to try a Serta mattress before you commit? This is why Serta exists—to help people like you sleep better, no matter if you’re a back, stomach or side sleeper. A champion of comfort for all, Serta, Inc. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Simmons®.

We are one of North America’s largest bedding manufacturers, the company behind the Serta®, Beautyrest®, Simmons® and Tuft & Needle® brands. Our vision is to become the undisputed global leader in the sleep industry. Beautyrest brand debuts with mass production of Pocketed Coil springs. Serta founded with introduction of Perfect Sleeper, the first tuftless innerspring mattress. Beautyrest climbs and joins Serta as the top two best-selling brands in the US. At Serta Simmons Bedding, our mission is to help people sleep better to live healthier lives.

As the leading specialty retailer for sleep, seating, and massage products in the United Arab Emirates, including Dubai, Abu Dhabi, Sharjah, and Ras Al-Khaimah, we offer easy access to items that are beneficial for your mind, body, and spirit. With our clever product selection, superb support, and secure checkout process, you can trust that you're in good hands. Shop now and save up to 50% on products that help you relax, recharge, and sleep in absolute comfort. The Mattress Store is a rapidly-growing brand specializing in mattresses, pillows, bed frames, and other home furniture.

We are also proud to carry a large selection of reputable mattress brands that are committed to creating quality manufactured products such as Serta, Sealy, Beautyrest, King Koil, Tempurpedic & Stearns & Foster. Nick soon decided to focus on opening more retail stores throughout small cities in Ontario and selling mattresses that were built locally. A small vision over 43 years ago has allowed three generations to provide Canadians with incredible customer service to help them Sleep Better and Live Better. Our house brand Signature Collection mattresses are crafted with premium quality materials that offer you the best value for your dollar. The Sleep Factory is also pleased to provide exceptional customer service through our experienced and highly informed retail team members. When you purchase a product from The Sleep Factory you are guaranteed a high quality engineered product, customized, manufactured and delivered directly to you.

The Comfort Group is a fourth generation family owned & run business that began life in the 1930s with Sidney Turner making mattresses out of an Auckland shed. Its evolved in to Australasia’s largest bedding and foam manufacturer, producing famous brands and world-class products across seven manufacturing facilities in both Australia and New Zealand. The Comfort Group produces a hugely diverse range of products, from mattresses to carpet underlay, bedding accessories such as pillows and quilts, and speciality foam products for business, trade and consumers. As the only bedding manufacturer to also make its own specialty foam in the Southern Hemisphere, The Comfort Group is the leader in the Australasian bedding market with its strong technology & innovation focus for mattress design. In foam manufacturing, The Comfort Group has built a reputation as the premium supplier in commercial and business sectors as well as being a major supplier of commercial bedding products to some of the world’s top hotel chains. The company is committed to sustainable, locally based manufacturing and creating products of the highest quality to ensure every Australian and New Zealander lives and sleeps in comfort. Its evolved in to Australasia’s largest bedding and foam manufacturer, producing famous brands and world-class products across seven manufacturing facilities in both Australia and New Zealand.